Later, when the user visits a site that sells ad space, the ad space seller (most likely the site's SSP, or the site itself) can use FLEDGE to run an ad auction to select the most appropriate ads to display to the user. There are other use cases for interest groups: see the examples of owners and types. This information can be updated later by the interest group owner. Interest group configuration information to enable the browser to access bidding code, ad code, and realtime data, if the group's owner is invited to bid in an online ad auction.The owner of the interest group: for example, ''.
The name of the interest group: for example, 'custom-bikes'. If the call is successful, the browser records: The group owner (in this example, the DSP) does this by calling the JavaScript function navigator.joinAdInterestGroup(). The FLEDGE lifecycle: view a larger version.įLEDGE uses interest groups to enable sites to display ads that are relevant to their users.įor example, when a user visits a website that wants to advertise its products, an interest group owner (such as a demand side platform or DSP working for the site) can ask the user's browser to add membership for the interest group. # FLEDGE in one minuteįor a more in-depth overview of FLEDGE, read the FLEDGE API developer guide. The sections below explain how FLEDGE works. The differences mostly pertain to separation of the on-device role of the ad buyer and seller. # How does FLEDGE differ from Turtledove? The Privacy Sandbox timeline provides implementation timing information for FLEDGE and other Privacy Sandbox proposals. The API enables on-device auctions by the browser, to choose relevant ads from websites the user has previously visited.įLEDGE is the first experiment to be implemented in Chromium within the TURTLEDOVE family of proposals. # What is FLEDGE?įLEDGE is a Privacy Sandbox proposal to serve remarketing and custom audience use cases, designed so third parties cannot track user browsing behavior across sites. Refer to the glossary for terms used across FLEDGE documentation.Īt the end of this article, you can learn how to engage and share feedback.
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